Pricing your Workshops

Consider that the Boomerang Community is made up of a mix of retired and semi-retired individuals, some of which are on a fixed income.

What is your level of expertise in what you are offering? How unique is what you offer?

What might a similar workshop be priced at elsewhere?

What does your target audience spend on a coffee, or on a dinner out?

What would you spend on your own workshop?

What is the cost of the Tools & Materials necessary to run your workshop? Consider including some of that cost into your final ticket price.

When might the demand for your workshop increase or decrease? Consider the fact that our members are from all over Canada, in numerous time zones. It’s also helpful to take into account local events, seasonality, time of day or week, etc. Examples: if it is a holiday, or if the Oscars are on TV, you may see lower attendance.

It can take a few weeks or more to gain traction and increase your following. Try to avoid making date or time changes too frequently.